The Choice is CLEAR: How FCI Flavors’ Bitter Blocker CP Transforms Clear Hydrolyzed Protein Products

In the ever-evolving world of sports nutrition and functional beverages, clear hydrolyzed whey protein is making waves. Consumers love its light, refreshing appeal, and high bioavailability. But for brands looking to develop great-tasting RTD (Ready-to-Drink) and RTM (Ready-to-Mix) protein products, there’s one major challenge—bitterness and astringency.

That is why FCI Flavors created Bitter Blocker CP, a clear solution for a common problem.

A Clear Solution for a Common Problem

Hydrolyzed whey protein is widely known for its superior absorption and muscle recovery benefits. However, the bitter and astringent notes that come with the hydrolysis process often make formulation a headache for brands and product developers.

FCI Flavors has developed Bitter Blocker CP, a cutting-edge masking solution designed specifically to neutralize bitterness and smooth out harsh, astringent flavor notes—allowing your clear protein products to shine.

Understanding Bitter Blocker CP

Bitter Blocker CP is an advanced ingredient that works by interfering with taste receptors, effectively neutralizing bitter or astringent sensations.

Research has shown that whey protein isolate can bind with bitter compounds, intensifying the unpleasant taste. Bitter Blocker CP addresses this issue at its core.

By targeting specific taste receptors, Bitter Blocker CP allows for a cleaner, more enjoyable flavor profile without compromising the nutritional benefits of clear whey protein.

Why Bitter Blocker CP?

• Optimized for Clear Protein Products – Unlike traditional flavor-masking agents, Bitter Blocker CP is tailored to work seamlessly in clear hydrolyzed whey formulations.

• Perfect for RTD & RTM Applications – Whether you’re developing a bottled ready-to-drink protein beverage or a mix-on-the-go powder, Bitter Blocker CP ensures a smooth, enjoyable taste.

• Label-Friendly Solution – Today’s consumers seek clean-label products with natural, recognizable ingredients. Our masking technology meets these expectations by being labeled Natural Flavor while still ensuring a clear, crisp, and enjoyable taste experience.

• Competitive Advantage – As more brands enter the clear protein market, taste remains a key differentiator. With Bitter Blocker CP, your product won’t just blend in—it will stand out.

Be the CLEAR Winner in a Crowded Market

The demand for clean-tasting, transparent protein beverages is skyrocketing. Don’t let bitterness hold your product back. With Bitter Blocker CP, FCI Flavors provides a game-changing solution that helps brands like yours deliver the best-tasting, most competitive clear hydrolyzed whey products on the market.

Let’s Make Your Product a Success!

At FCI Flavors, we specialize in custom flavor solutions and functional masking technologies to help you create standout nutritional products. If you’re ready to enhance your clear protein formulation, let’s talk!

📩 Contact us today at info@fciflavors.com or visit www.fciflavors.com to learn more.