Nostalgia & Newstalgia: The Flavor Trends of 2023 in Nutraceuticals

The nutraceutical industry is always looking for new ways to appeal to consumers. In recent years, there has been a growing trend towards nostalgia and newstalgia flavors in dietary supplements.

Nostalgia flavors are those that evoke fond memories of childhood. They can be based on classic candies, snacks, or desserts. Newestalgia flavors are those that are inspired by childhood favorites but with a modern twist. They often incorporate new ingredients or flavors that are not traditionally associated with childhood.

There are several reasons why nostalgia and newstalgia flavors are popular in the nutraceutical industry. They can help to create a sense of familiarity and comfort for consumers. This can be especially appealing for people looking for a way to connect with their past or feeling stressed or anxious. These flavors can also be a great way to market dietary supplements to children and young adults. Utilizing these flavors helps appeal to younger consumers, who are often reluctant to take them. Flavors can be a way to add a touch of fun and excitement to dietary supplements.

Here are some of the most popular nostalgia and newestalgia flavors in nutraceuticals:

Nostalgia:

• Bubblegum
• Cotton candy
• Root beer
• Cola
• Chocolate chip cookie dough
• Peanut butter and jelly
• Watermelon
• Vanilla milkshake
• Birthday cake
• Cherry cola
• Caramel
• Orange creamsicle
• Cinnamon toast
• Strawberries and cream
• Lemonade
• Grape soda
• S’mores
• Blue Raspberry
• Apple pie
• Butterscotch

Newstalgia:

• Salted caramel latte
• Matcha coconut
• Pumpkin spice latte
• Chocolate-covered almond
• Blueberry cheesecake swirl
• Toasted marshmallow cocoa
• Gingerbread cookie
• Mint chocolate
• Turmeric golden milk
• Mixed berry açaí
• Mocha hazelnut crunch
• Vanilla chai latte
• Peanut butter cup
• Raspberry lemonade spritz
• Cinnamon apple pie
• Coconut mango fusion
• Honey lavender almond
• Cookies and cream crunch
• Cherry limeade twist
• Maple walnut crunch

In the ever-evolving world of nutraceuticals, the power of flavors cannot be underestimated. Nostalgia and newstalgia flavors offer a delightful journey down memory lane, while simultaneously embracing the modern palate. From the comforting embrace of salted caramel latte to the invigorating fusion of coconut mango, these flavors create a harmonious balance between the past and the present. They not only make nutraceutical products enjoyable to consume but also evoke a sense of nostalgia that brings back cherished memories. Whether you’re seeking a nostalgic treat or an exciting twist on a classic flavor, FCI Flavors can help bring these flavors to life. So, indulge your taste buds, nourish your body, and let these flavors transport you to a world where health and nostalgia coexist in perfect harmony.